PRACTISE NYC PRIVACY POLICY
Effective Date: July 22, 2026 Last Updated: July 22, 2026
Table of Contents
IntroductionScope of this Privacy PolicyDefinitionsInformation We CollectSensitive Personal InformationInformation Collected AutomaticallyCookies & Tracking TechnologiesHow We Use InformationLegal Bases for Processing (International Visitors)Data AccuracyUser ChoicesContact Information
1. Introduction
Practise ("Practise," "Company," "we," "our," or "us") respects your privacy and is committed to protecting the personal information entrusted to us. This Privacy Policy explains how we collect, use, disclose, safeguard, retain, and otherwise process personal information when you:Visit our website located at https://practisenyc.comBook appointments through our online scheduling systemPurchase products or servicesCommunicate with usSubscribe to newsletters or marketing communicationsInteract with our advertisementsVisit our social media pagesOtherwise engage with our businessThis Privacy Policy applies to information collected online and offline unless otherwise stated.By using our website or services, you acknowledge that you have read and understood this Privacy Policy.
2. Scope of this Privacy Policy
This Privacy Policy governs information collected through:Our websiteMobile devicesAppointment booking systemsEmail communicationsTelephone communicationsSMS messaging (where applicable)Customer supportSocial media interactionsDigital advertisingAnalytics technologiesThis Privacy Policy does not apply to third-party websites or services that maintain their own privacy practices.
3. Definitions
For purposes of this Privacy Policy:Personal Information means information that identifies, relates to, describes, is reasonably capable of being associated with, or could reasonably be linked to an identifiable individual.Sensitive Personal Information means information that receives additional protection under applicable privacy laws.Processing means collecting, recording, organizing, storing, using, analyzing, transmitting, deleting, or otherwise handling information.Cookies are small data files stored on your browser to improve website functionality and user experience.Service Providers are third parties that process information on our behalf.Business Purposes refers to legitimate operational purposes necessary to operate our business.
4. Information We Collect
Depending on how you interact with us, we may collect the following categories of information.
A. Contact Information
Full nameEmail addressTelephone numberMailing address (if voluntarily provided)
B. Appointment Information
When scheduling services through Square Appointments, we may collect:Appointment dateAppointment timeRequested servicesAppointment historyStaff preferencesNotes submitted during bookingCommunications regarding appointments
C. Customer Communications
When contacting us by email, telephone, website forms, social media, or SMS, we may collect:MessagesQuestionsCustomer support requestsFeedbackSurvey responsesReviewsPhotos voluntarily submitted
D. Payment Information
Payments are securely processed by Square.Depending on your transaction, Square may collect:Billing namePayment card informationBilling ZIP codeTransaction amountPayment confirmationPayment methodPractise does not store complete payment card numbers on its own systems.
E. Marketing Information
If you subscribe to marketing communications, we may collect:Email addressMarketing preferencesCampaign engagementEmail opensClick activitySubscription history
F. Device Information
We may collect information about your device, including:Device typeDevice identifiersOperating systemBrowser versionScreen resolutionLanguage settingsTime zone
G. Website Usage Information
We may collect information regarding how visitors use our website, including:Pages viewedButtons clickedScroll depthTime spent on pagesNavigation pathsSession durationWebsite searchesExit pages
H. Location Information
Depending on your browser settings, we may receive approximate geographic information such as:CountryStateCityRegionWe do not intentionally collect precise GPS location unless specifically authorized by you.
5. Sensitive Personal Information
We do not intentionally collect or process sensitive personal information except where voluntarily provided and reasonably necessary to provide requested services.Examples may include:Information submitted during consultationsInformation relevant to scheduling or providing servicesAccessibility requestsWe do not use sensitive personal information to infer characteristics about consumers.Where required by law, sensitive personal information will only be processed for authorized purposes.
6. Information Collected Automatically
When you visit our website, certain information is automatically collected through our website platform and technology providers.Automatically collected information may include:IP addressBrowser typeBrowser versionDevice identifiersOperating systemInternet service providerReferring URLsExit URLsPages visitedClick activityTime stampsSession identifiersError logsPerformance metricsThis information helps us:Improve website performanceDiagnose technical problemsPrevent fraudDetect security threatsImprove user experienceUnderstand visitor behavior
7. Cookies & Tracking Technologies
Our website uses cookies, pixels, web beacons, local storage, tags, and similar technologies.These technologies allow us to:Operate our websiteMaintain securityRemember preferencesAnalyze website performanceMeasure advertising effectivenessPersonalize contentImprove customer experienceCookies generally fall into the following categories:
Essential Cookies
Necessary for the website to function properly.Examples include:Session managementSecurityAuthenticationWebsite functionalityThese cookies cannot generally be disabled.
Performance Cookies
Used to measure website performance.Examples include:Google AnalyticsSquarespace AnalyticsPerformance cookies help us understand:Popular pagesVisitor behaviorNavigation pathsWebsite improvements
Functional Cookies
Used to remember user preferences including:LanguageDevice settingsPreviously entered informationUser preferences
Advertising Cookies
Advertising technologies may be provided through:Google AdsMeta PixelOther advertising partnersAdvertising cookies help us:Measure campaign performanceImprove advertisingUnderstand conversionsBuild remarketing audiences
Cookie Management
Most browsers allow users to:View cookiesDelete cookiesBlock cookiesRestrict third-party cookiesDisabling cookies may affect website functionality.
8. How We Use Information
We may use collected information to:Provide requested servicesSchedule appointmentsProcess transactionsCommunicate with customersImprove website functionalityPersonalize website experiencesRespond to inquiriesDetect fraudMaintain securityImprove advertising performanceConduct analyticsComply with legal obligationsProtect our legal rightsEnforce our Terms of UseMaintain internal recordsImprove customer satisfactionWe process personal information only for legitimate business purposes or as otherwise permitted by applicable law.
9. Legal Bases for Processing (International Visitors)
If you access our website from outside the United States, we may process personal information based on one or more of the following legal bases:Your consentPerformance of a contractCompliance with legal obligationsProtection of vital interestsLegitimate business interests that are not overridden by your privacy rights
10. Data Accuracy
We strive to maintain accurate, complete, and current information.If you believe any personal information we maintain is inaccurate, you may contact us to request corrections.
11. Your Choices
You may choose to:Decline to provide certain informationDisable cookies through your browserUnsubscribe from marketing emailsDecline marketing communicationsContact us regarding your privacy rightsPlease note that declining certain information may limit our ability to provide requested services.
12. Contact Information
Questions regarding this Privacy Policy may be directed to: Practise NYC
Website:
https://practisenyc.com
Email:
info@practisenyc.com
Phone:
929.483.5480
Mailing Address:
89 Walker Street
New York, NY 10013
Privacy requests may also be submitted using the contact information above.
13. Website Platform
Our website is hosted by Squarespace, a third-party website hosting and content management platform.
Squarespace provides website hosting, security, content delivery, website functionality, analytics, and related services necessary to operate our website.
As part of operating the website, Squarespace may automatically collect technical information, including:
IP address
Browser type
Device information
Operating system
Website activity
Cookie identifiers
Diagnostic information
Performance metrics
Squarespace processes information in accordance with its own privacy practices and security standards.
14. Appointment Scheduling
Online appointment scheduling is provided through Square Appointments.
When booking an appointment, we may collect:
Name
Email address
Telephone number
Appointment date and time
Requested services
Staff preference (if selected)
Notes voluntarily submitted
Appointment history
Square may also send:
Appointment confirmations
Appointment reminders
Appointment updates
Receipts
Cancellation notifications
Appointment information is used solely for operating our business and providing requested services.
15. Payment Processing
Payments may be processed securely through Square.
Depending upon the transaction, Square may process:
Cardholder name
Payment card information
Billing address
ZIP code
Payment amount
Transaction history
Payment verification
Practise does not store complete payment card information on its own systems.
Payment information is handled in accordance with Square's security and compliance requirements.
16. Analytics Technologies
We use analytics technologies to understand website performance and improve customer experience.
Analytics tools may include:
Squarespace Analytics
Google Analytics
These technologies may collect:
Device information
Browser information
Session duration
Pages viewed
Website navigation
Referral sources
Geographic region
Visitor interactions
Website performance metrics
Analytics information is generally aggregated and used to improve website functionality, content, and customer experience.
17. Google Services
Our website may utilize services provided by Google LLC, including but not limited to:
Google Analytics
Google Search Console
Google Tag Manager
Google Ads
Google Maps
Google Fonts
Google reCAPTCHA (where applicable)
These services may use cookies, pixels, JavaScript, and similar technologies to collect information regarding your interaction with our website.
Google may collect information including:
Device identifiers
Browser information
IP address
Website interactions
Search activity
Conversion information
Referral sources
Google processes information according to its own privacy practices.
You may manage certain Google advertising preferences through your Google account settings.
18. Advertising & Remarketing
We may use advertising technologies to better understand our marketing efforts and provide relevant advertisements.
These technologies may include:
Google Ads
Google Display Network
Google Remarketing
Google Tag Manager
Meta Pixel
Instagram advertising tools
Facebook advertising tools
Advertising technologies may collect:
Browser identifiers
Device identifiers
IP address
Pages visited
Website interactions
Conversion events
Referral sources
These technologies help us:
Measure advertising effectiveness
Improve marketing campaigns
Understand customer interests
Build remarketing audiences
Optimize advertising performance
We do not use advertising technologies to make decisions that produce legal or similarly significant effects concerning consumers.
19. Meta Technologies
Our website may utilize technologies provided by Meta Platforms, Inc., including:
Meta Pixel
Facebook advertising tools
Instagram advertising tools
Conversion tracking technologies
These technologies may collect information regarding your interaction with our website for advertising analytics and campaign measurement.
Information may include:
Browser information
Device identifiers
Website activity
Pages viewed
Conversion events
Advertising engagement
Meta processes information in accordance with its own privacy policies.
20. Email Communications
If you voluntarily subscribe to marketing communications or otherwise provide your email address, we may send:
Practice announcements
Promotions
Educational content
Service updates
Appointment reminders
Business communications
You may unsubscribe from promotional emails at any time by using the unsubscribe link included in our emails.
Service-related communications regarding appointments or purchases may still be sent when necessary.
21. Social Media
We maintain social media profiles that may include:
Instagram
Facebook
Other social media platforms
Interactions with our social media pages are governed by the privacy practices of the applicable platform.
Information voluntarily posted on public pages may be visible to others.
22. Testimonials & Reviews
If you voluntarily submit reviews, testimonials, photographs, or other content, we may display such content on our website or marketing materials with your consent where required by law.
We reserve the right to edit testimonials for grammar, formatting, or length without materially changing their meaning.
23. Information Sharing
We do not sell your personal information for monetary compensation.
We may disclose personal information only as reasonably necessary to operate our business.
Recipients may include:
Technology Providers
Including:
Squarespace
Square
Google
Meta
Website security providers
Website analytics providers
Professional Advisors
Including:
Attorneys
Accountants
Insurance providers
Financial institutions
Government Authorities
Where required by law, subpoena, court order, regulatory request, or other legal obligation.
Business Transactions
If Practise is involved in a merger, acquisition, financing, restructuring, sale of assets, or similar transaction, personal information may be transferred as part of that transaction, subject to applicable law.
Protection of Rights
We may disclose information when reasonably necessary to:
Protect our legal rights
Prevent fraud
Investigate suspected misconduct
Protect customer safety
Enforce our agreements
Protect property
24. Data Security
We employ commercially reasonable administrative, technical, organizational, and physical safeguards designed to protect personal information.
Security measures may include:
Encrypted website connections (HTTPS)
Secure hosting
Payment security through Square
Access controls
Password protections
Software updates
Limited employee access
Security monitoring
Although we strive to protect information, no method of electronic transmission or storage is completely secure.
Accordingly, we cannot guarantee absolute security.
25. Data Retention
We retain personal information only for as long as reasonably necessary to:
Provide requested services
Maintain appointment history
Comply with legal obligations
Resolve disputes
Enforce agreements
Maintain financial records
Protect against fraud
Improve services
Retention periods may vary depending upon:
Applicable law
Regulatory requirements
Tax obligations
Business needs
Consumer requests
When information is no longer required, we will delete, anonymize, or securely dispose of it where commercially reasonable.
26. Automated Decision-Making
We do not use personal information to make decisions based solely on automated processing that produce legal or similarly significant effects concerning individuals.
Certain analytics and advertising technologies may automatically personalize advertisements or website experiences; however, these activities do not constitute legally significant automated decision-making.
27. Data Breach Response
In the event of a security incident involving personal information, we will investigate the matter promptly and provide notifications as required by applicable law.
Such notifications may be provided through:
Email
Website notices
Telephone
Other legally permissible methods
28. International Data Transfers
Our website and service providers may process information in the United States or other jurisdictions where they operate.
By using our website, you understand that your information may be transferred to and processed in countries that may have data protection laws different from those of your jurisdiction.
We take reasonable steps to ensure that such transfers are handled in accordance with applicable law.
29. U.S. State Privacy Rights
Residents of certain U.S. states may have privacy rights under applicable state privacy laws. Depending on your state of residence and our legal obligations, you may have the right to:
Confirm whether we process your personal information.
Access personal information we maintain about you.
Correct inaccuracies in your personal information.
Request deletion of your personal information, subject to applicable exceptions.
Obtain a copy of certain personal information in a portable format where required by law.
Opt out of certain targeted advertising activities where applicable.
Opt out of the sale or sharing of personal information where applicable.
Appeal the denial of a privacy rights request where required by law.
The availability of these rights depends on your state of residence and applicable law.
30. California Privacy Notice
This section supplements the rest of this Privacy Policy and applies to California residents where required by applicable law.
Notice at Collection
At or before the time personal information is collected, we provide notice that we may collect categories of personal information described in this Privacy Policy for the business purposes identified herein.
We retain personal information only for as long as reasonably necessary to fulfill the purposes described in this Privacy Policy unless a longer retention period is required or permitted by law.
Categories of Personal Information We Collect
During the preceding twelve (12) months, we may have collected the following categories of personal information:
Identifiers (such as name, email address, phone number, IP address)
Customer records information
Commercial information (appointments and transactions)
Internet or other electronic network activity
Approximate geolocation information
Audio or electronic communications you voluntarily provide
Professional or employment information (if you contact us regarding employment)
Inferences derived from website activity (such as analytics and advertising performance)
We do not knowingly collect biometric information or protected characteristics for commercial purposes through our website.
Sensitive Personal Information
We do not use or disclose sensitive personal information for purposes that require offering a right to limit its use under applicable California law.
Where sensitive personal information is processed, it is used only for permitted business purposes, such as providing requested services, maintaining security, or complying with legal obligations.
Sale and Sharing of Personal Information
Practise does not sell personal information for monetary consideration.
However, if we use advertising technologies such as Meta Pixel, Google Ads, or similar tools, certain information may be considered "shared" for cross-context behavioral advertising under California law.
Where applicable, California residents may exercise available opt-out rights by contacting us using the information provided in this Privacy Policy or by using any privacy controls we make available.
31. Exercising Your Privacy Rights
If applicable law provides you with privacy rights, you may submit a request by:
Emailing us at: info@practisenyc.com
Calling us at: 929.483.5480
Writing to us at: 89 Walker Street, New York, NY 10013
To help protect your information, we may take reasonable steps to verify your identity before processing certain requests.
Verification requirements may vary depending upon:
The type of request
The sensitivity of the requested information
The risk of unauthorized disclosure
32. Authorized Agents
Where permitted by applicable law, you may designate an authorized agent to submit requests on your behalf.
We may require:
Proof of authorization
Identity verification
Additional documentation reasonably necessary to verify the request
33. Response Time
We will respond to verified requests within the time required by applicable law.
If additional time is permitted or necessary, we will notify you as required by law.
34. Appeals
Where applicable state law provides an appeals process, you may appeal a denial of your request by contacting us using the information provided in this Privacy Policy.
We will review the appeal in accordance with applicable law and notify you of our decision.
35. Do Not Track Signals
Some web browsers include a "Do Not Track" feature.
Because there is currently no universally accepted standard governing these signals, our website does not presently respond to browser-based Do Not Track requests.
Where required by law, visitors may exercise applicable privacy rights through the methods described in this Privacy Policy.
36. Third-Party Websites
Our website may contain links to websites or services operated by third parties.
We are not responsible for the privacy practices, content, or security of third-party websites.
We encourage visitors to review the privacy policies of those websites before providing personal information.
37. Children's Privacy
Our website and services are intended for adults and are not directed to children under the age of thirteen (13).
We do not knowingly collect personal information directly from children under 13 through our website.
If we learn that personal information has been collected from a child in violation of applicable law, we will take reasonable steps to delete such information.
Parents or legal guardians who believe their child has submitted personal information may contact us using the information provided in this Privacy Policy.
38. Accessibility
Practise is committed to making this Privacy Policy reasonably accessible.
If you require this Privacy Policy in an alternative format because of a disability, please contact us and we will make reasonable efforts to accommodate your request.
39. Changes to This Privacy Policy
We may update this Privacy Policy periodically to reflect changes in:
Applicable laws
Regulatory guidance
Technology
Business practices
Services we provide
When material changes are made, we will update the "Last Updated" date at the beginning of this Privacy Policy.
Your continued use of our website following the posting of an updated Privacy Policy constitutes acceptance of the revised Policy to the extent permitted by law.
40. Contact Us
Questions, comments, or requests regarding this Privacy Policy may be directed to:
Practise NYC
Website: https://practisenyc.com
Email: info@practisenyc.com
Telephone: 929.483.5480
Mailing Address:
Practise NYC
89 Walker Street
New York, NY 10013
41. Severability
If any provision of this Privacy Policy is determined to be invalid, unlawful, or unenforceable, the remaining provisions shall remain in full force and effect to the maximum extent permitted by law.
42. Entire Privacy Policy
This Privacy Policy constitutes the complete privacy notice governing our website and related services and supersedes any prior online privacy statements relating to the same subject matter.
43. Effective Date
Effective Date: July 22, 2026
Last Updated: July 22, 2026